The Case of the Visible Calories: Why 'telling' is easier than 'informing'

You go to your favorite ice cream parlor and the first change you notice is the extra digits next to your favorite delight. A closer observation reveals its the 'calories' that you'll be consuming per scoop... 

If you are one among those who'll not give a second thought to it and hungrily gobble up the ice cream before it melts, and would do the same in case of anything else that you like, welcome to the gang!  

McDonald's India has, following its global initiative, started reporting the calorific intake of each of its products. Mr. Vikram Bakshi, MD, McDonald's India, believes in "dissemination of information" of being the first step towards a healthier eating habits. The second would obviously be 'bringing' healthy fast food or making it healthy, and when that happens is something we're not sure of. 

However, as a marketing technique, it is spot on. People, in spite of having little knowledge of the use of this information, will surely (assumption) be thinking of McDonald's as a healthy, responsible Fast Food chain. of course, there are those who 'know' and won't be satisfied unless this declaration is followed by a conscious move towards healthier food but this number is very less in our country. 

Whatever be the case, it sure is a step in the right direction (towards a healthier tomorrow), and an even better marketing step. I'm sure McDonald India is " lovin' It"!!!!!!


Reference:

Count your calories with McDonald's, Economic Times, 14th September, 2011